User Data Use Policy

UNITED, Inc. ("the Company" or "we") collect user data in a range of services that the Company provides ("the Services"). These guidelines convey the purposes and methods for the use of user data, as well as methods for dealing with cases when the use of user data is not desired. Customers and users who utilize the Services should read, understand, and consent to the following.

Article 1(Controller)


Article 2 (The categories of user data and how to collect it)

User data is not personal identify information.

1. We collect the following user data through cookies.

  • (1)Cookie ID (when utilizing the Information, a code issued automatically by servers belonging to the Company, in order to identify users' browsers)
  • (2) Action history information (historical information related to the Services, such as advertising clicks)
  • (3) Session determination information

2. We collect the following information automatically.

Advertising Identifier (e.g. IDFA, AAID)

Article 3 (The purpose of the processing)

We use user data for the following purposes.

  • (1) Reporting the results of measurements of advertising effectiveness for advertisers
  • (2) Notifying SSPs of advertising insertion information
  • (3) Verification/improvement of advertising effectiveness
  • (4) Improvement of the Services
  • (5) Distribution of optimal advertising for users visiting websites
Article 4 (Period of Validity)

Cookies will be used for a maximum of 2 years, and will be deleted after two years have elapsed.We do not have period of validity about advertising identifier.

Article 5 (Opt Out)

Users who do not wish user data to be used should carry out the procedure for opting out detailed below.

1. User data which collected through cookies

Click here
* Please access with a device which you want to opt out.

2. Advertising Identifier

User can reset Advertising Identifier. Please check your device settings.

Article 6 (Processing)

All user data processing is subject to this policy and any applicable law.

Article 7 (Contact)

Please direct inquiries regarding the handling of cookies to UNITED, Inc. as follows:


2-5, 1-Chome, Shibuya, Shibuya-ku, Tokyo, Japan


Article 8 (Revisions)

The Company reviews and updates this Use Policy in accordance with revisions to laws and ordinances, etc., and changes in social and international conditions.

Article 9 (Limitation)

1. Our site is not intended for use by Children under the age of 13. We do not knowingly collect user data from children under the age of 13 through the Site except as permitted by US law.

2. We do not collect or process user data from person who in EEA(European Economic Area).

Enacted on April 6, 2012
Revised on December 11, 2014
Revised on August 20, 2018

Copyright © 2012 UNITED, Inc. All Rights Reserved.